The way some of the album-his thirteenth-and its weightier moments paint the picture, one imagines Jay hadn’t been sleeping well for quite some time. Just the time on the clock, much like Rosebud was just a sled. 4:44 isn’t a numerically-coded ode to his BFF Obama, a reference to his favorite number, a numerology message, nor a Bible verse. That’s the answer to the grand puzzle the internet spent a month trying to decode, thanks to some crafty, minimalist marketing.
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